Sieplo, a Lunteren-based company develops sustainable feeding systems for the agricultural sector. From the Netherlands, these smart solutions for feeding cows, calves, goats and sheep are shipped - through a network of dealers - to livestock farmers around the world.
Dealers struggled to offer all the different machines in the right way. There was too much room for customisation and this hindered standardisation in the factory. Since the implementation, Merkato has ensured control over the factory's input.
All dealers can now make the same offers, giving visibility of what is being sold worldwide. This uniformity saves SIEPLO a considerable amount of time and so the company can again focus on further growth. Of course, the multilingualism of the configurator is also important, given the international sales market. SIEPLO is currently live with their Greenline series - the Redline products will soon follow!
Salesforce and RidderIQ
Merkato was further seamlessly integrated into Salesforce and, thanks to the standard link to RidderIQ provided by www.flexproces.com, the whole process is now "watertight". This delivers huge savings to SIEPLO in many ways. SIEPLO's then chief engineer (Gerhard van Ooijen) completely standardised all products. When he finished this, there was more than enough time left to build a nice product configurator. Indeed, SIEPLO had prepared the product structuring so well in advance that the configurator for the first twelve machines was ready before the training had even been scheduled.
Last but not least, if products already exist in Merkato but not yet in Salesforce, they are still automatically created in here. The prices as recorded in Merkato are then used to correctly populate the quote in Salesforce. Maximum efficiency!
In recent years, the company had been growing at lightning speed, and because every system they supply is custom-made, making the corresponding quotations began to require more and more resources. This stood in the way of rapid international expansion, which is why Wiejelo contacted Merkato.
In Merkato, we captured and automated all processes. As a result, the error rate due to human error was significantly reduced.
Making no concessions: that is important to SIEPLO. And that is exactly why SIEPLO chose Merkato!
SafanDarley has big ambitions for the coming years. That a good sales configurator would play an important role in this was long obvious.